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1.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius; revisión técnica Roberto Garza Castillón Cantú by
  • Kerin, Roger A
  • Garza Castillón Cantú, Roberto, rev
  • Hartley, Steven W
  • Rudelius, William
Edition: 9a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8 K39m, ...

2.
Marketing internacional / Phillip R. Cateora, Mary C. Gilly, John L. Graham; revisión técnica María Andrea Trujillo León, Gerardo Luévano Rodríguez by
  • Cateora, Phillip R
  • Gilly, Mary C
  • Graham, John L
  • Luévano Rodríguez, Gerardo, rev
  • Trujillo León, María Andrea, rev
Edition: 3a. Ed. en español
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.848 C359m, ...

3.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson; traducción Jorge Luis Blanco, Correa Magallanes, revisión técnica Yazmín López Taymani, Jean Domette Nicolesco by
  • Peter, J. Paul
  • Blanco, Jorge Luis [tr]
  • Domette Nicolesco, Jean, rev
  • López Taymani, Yazmín, rev
  • Magallanes, Correa [tr]
  • Olson, Jerry C
Edition: 7a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8342 P478c, ...

4.
Publicidad / William F. Arens, Michael F. Weigold, Christian Arens; revisión técnica Ivonne Raso Arcaute, Jean Domette N.; traducción Claudia Cabrera, Jorge A. Velázquez Arellano by
  • Arens, William F
  • , Jean, rev
  • Arens, Christian
  • Raso Arcaute, Ivonne, rev
  • Weigold, Michael F
Edition: 11a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 659.1 A681p, ...

5.
Investigación de mercados : en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau; revisión técnica Judith Cavazos Arroyo, María Andrea Trujillo León by
  • Hair, Joseph F
  • Bush, Robert P
  • Cavazos Arroyo, Judith, rev
  • Ortinau, David J
  • Trujillo León, María Andrea, rev
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (6)Call number: 658.83 H149i, ...

6.
Investigación integral de mercados : avances para el nuevo milenio / José Nicolás Jany Castro by
  • Jany Castro, José Nicolás
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (6)Call number: 658.8 J33i, ...

7.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor; traducción Gloria E. Rosas Lopetegui; revisión técnica José Nicolás Jany Castro by
  • Kinnear, Thomas C
  • Jany Castro, José Nicolás, rev
  • Rosas Lopetegui, Gloria E [tr]
  • Taylor, James R
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (9)Call number: 658.8 K55i, ...

8.
Marketing internacional / Philip R. Cateora, John L. Graham; traducción Luis Héctor Esqueda Huerta, Claudia Fuentes Zárate; revisión técnica Herbert Seitzer, María Merino by
  • Cateora, Philip R
  • Esqueda Huerta, Luis Héctor [tr]
  • Fuentes Zárate, Claudia [tr]
  • Graham, John L
  • Merino, María, rev
  • Seitzer, Herbert, rev
Edition: 12a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.848 C359m, ...

9.
Evaluación de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2013
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.404 B116e.

10.
Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas by
  • Fernandez Valiñas, Ricardo
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 F363m.

11.
Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by
  • Arellano Cueva, Rolando
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8342 A679c.

12.
Fundamentos de marketing : ejercicios y soluciones / María José Montero Simó, Rafael Ángel Araque Padilla, María Belén Gutiérrez Villar by
  • Montero Simó, María José
  • Araque Padilla, Rafael Ángel
  • Gutiérrez Villar, María Belén
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Madrid (España) : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 M778f.

13.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Ávila de Barón; revisión técnica Gabriel Pérez Cifuentes by
  • Guiltinan, Joseph P
  • Ávila de Barón, Cecilia [tr]
  • Mandden, Thomas J
  • Paul, Gordon W
  • Pérez Cifuentes, Gabriel, rev
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : McGraw-Hill, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 G962g.

14.
Fundamentos de marketing / David Jobber, John Fahy; traducción Yago Moreno by
  • Jobber, David
  • Fahy, John
  • Moreno, Yago [tr]
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Madrid (España) : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 J62f.

15.
Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau; traducción Francisco Dávila Martínez, Enrique Palos Báez; revisión técnica Bertha Isabel Burguete Leal by
  • Hair, Joseph F
  • Burguete Leal, Bertha Isabel, rev
  • Bush, Robert P
  • Dávila Martínez, Francisco Javier [tr]
  • Ortinau, David J
  • Palos Báez, Enrique [tr]
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (7)Call number: 658.83 H149i, ...

16.
Marketing estratégico / David W. Cravens, Nigel F. Piercy; traductor Yago Moreno; adaptación y revisión de la edición española Inés Kuster Boluda, José Javier Rivera Alcami, Natalia Vila López by
  • Cravens, David W
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish España : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 C898m.

17.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines by
  • Stanton, William J
  • Etzel, Michael J
  • Ortiz Staines, Manuel [tr]
  • Walker, Bruce J
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 S792f.

18.
Marketing estrategico / Jean Jacques Lambin; traducción Salvador Miquel, Antonio Carlos Cuenca; revisión técnica Jaime Rivera, Nora Lado by
  • Lambin, Jean-Jacques
  • Cuenca, Antonio Carlos, tr
  • Lado, Nora, rev.
  • Miquel, Salvador, tr
  • Rivera, Jaime, rev
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Barcelona : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8 L224m, ...

19.
Marketing en las redes sociales : como las comunidades de consumidores digitales construyen su negocio / Larry Weber; traducción Rosa Maria Martinez Montes de Oca by
  • Weber, Larry
  • Martinez Montes de Oca, Rosa Maria, tr
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 W373m.

20.
Direccion de marketing : gestion estrategica y operativa del mercado / Jean Jacques Lambin, Carlo Gallucci, Carlos Sicurello by
  • Lambin, Jean Jacques
  • Gallucci, Carlo
  • Sicurello, Carlos
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 L224m.

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