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1.
Marketing municipal / Pedro Asensio Romero by
  • Asensio Romero, Pedro
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : Díaz de Santos, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 A816m, ...

2.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius; revisión técnica Roberto Garza Castillón Cantú by
  • Kerin, Roger A
  • Garza Castillón Cantú, Roberto, rev
  • Hartley, Steven W
  • Rudelius, William
Edition: 9a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8 K39m, ...

3.
Alineamiento y ritmo organizacional : mercadeo interno. Un imperativo en la gestión empresarial del siglo XXI. Estrategias - habilidades gerenciales, herramientas de medición / Humberto Serna Gómez; colaborador José Salazar Gómez by
  • Serna Gómez, Humberto
  • Salazar Gómez, José, col
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : 3R Editores, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 S486a, ...

4.
La calidad total en el mercadeo : guía para profesionales, estudiantes y empresariales / Luis José López Medina; asesor Carlos E. Espitia Guerrero by
  • López Medina, Luis José
  • Espitia Guerrero, Carlos E. , ase
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad Pedagógica y Tecnológica de Colombia, 1997
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 L864c.

5.
Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas by
  • Fernandez Valiñas, Ricardo
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 F363m.

6.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Ávila de Barón; revisión técnica Gabriel Pérez Cifuentes by
  • Guiltinan, Joseph P
  • Ávila de Barón, Cecilia [tr]
  • Mandden, Thomas J
  • Paul, Gordon W
  • Pérez Cifuentes, Gabriel, rev
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : McGraw-Hill, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 G962g.

7.
Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by
  • Mendoza Torres, Martha Ruth
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad EAN, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 M539g.

8.
Cultura organizacional y estilos de dirección orientados al mercado / Dagoberto Paramo Morales, Elías Ramírez Plazas, Alfonso Rodríguez Ramírez by
  • Páramo Morales , Dagoberto
  • Ramírez Plazas, Elías
  • Rodríguez Ramírez, Alfonso
Series: Colección: Ciencias administrativas ; Área: Mercadeo
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad del Valle, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8 P222c, ...

9.
El marketing como estrategia de emprendimiento / Alejandro Schnarch Kinberg by
  • Scharch Kirberg, Alejandro
Series: Marketing
Edition: 1a. Edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : Ediciones de la U, 2016
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 S311m, ...

10.
Marketing channels = Canales de mercadeo / Barry Berman by
  • Berman, Barry
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English New York : John Wiley & Son, 1996
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.84 B516m.

11.
Gerencia de marketing / Christian Acevedo Navas... [et al.] ; editores Mario Giraldo Oliveros, David Juliao Esparragoza by
  • Esparragoza, David Juliao
  • Giraldo Oliveros, Mario
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Ecoe, 2016
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 G367, ...

12.
Marketing en las redes sociales : como las comunidades de consumidores digitales construyen su negocio / Larry Weber; traducción Rosa Maria Martinez Montes de Oca by
  • Weber, Larry
  • Martinez Montes de Oca, Rosa Maria, tr
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 W373m.

13.
Marketing : una evidencia cultural / Ernesto Duque Gomez by
  • Duque Gomez, Ernesto
Series: Coleccion: ciencias administrativas. Area: mercadeo
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Bogota : Ecoe Ediciones, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 D946m, ...

14.
Administracion del producto / Donald R. Lehmann, Russell S. Winer; revisión técnica Diana Davila R by
  • Lehmann, Donald R
  • Davila R., Diana, rev
  • Winer, Russell S
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Mc Graw Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.566 L523a.

15.
Manual de marketing general y de servicios turisticos / Aurelio Lopez by
  • Lopez, Aurelio
Series: Coleccion Gestion Turistica
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : Sintesis, 1992
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 338.4791 L864m, ...

16.
Canales de marketing y distribucion comercial : un enfoque de administración de relaciones / Lou E. Pelton, David Strutton, James R. Lumpkin; traducción Maria del Carmen Hano Roa, Joaquin Ramos Santalla, Jose Julian Diaz Diaz; revisión técnica Ivonne Raso Arcuate, Ivan M. Barreiro Diaz; editor Ricardo del Bosque Alayon by
  • Pelton, Lou E
  • Strutton, David [ II. Lumpkin, James R. , III. Hano Roa, Maria del Carmen, tr. , IV. Ramos Santalla, Joaquin, tr. , V. Diaz Diaz, Jose Julian, tr. VI. Raso Arcuate, Ivonne, rev. , VII. Barreiro Diaz,Ivan, rev. , VIII. Lopez Espinosa, Irma, rev. , IX. Del Bosque Alayon, Ricardo, ed.]
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.84 P393c.

17.
Segmentacion de mercados / Ricardo Fernandez Valiñas; editor Lilia Moreno Olvera by
  • Fernandez Valiñas, Ricardo
  • Moreno Olvera, Lilia, ed
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 F363s, ...

18.
Strategic market management = Gerencia estrategica de mercadeo / David A. Aaker by
  • Aaker, David A
Edition: 7 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: English New Jersey : John Wiley, 2005
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 A111s.

19.
Mercadotecnia / Herbert F. Holtje; traducción Hortensia Corona de Contin; revisión técnica Cora Ma. Dominguez de Sanchez by
  • Holtje, Herbert F
  • Corona de Contin, Hortensia, tr
  • Dominguez de Sanchez, Cora Ma., rev
Series: Schaum
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 H758m.

20.
Marketing estrategico : Referencia a productos industriales / Jaime Carrio Fiore by
  • Carrio Fiore, Jaime
Series: Coleccion Productica ; 50
Material type: Text Text; Format: print ; Audience: General;
Language: esp Barcelona : Marcombo, 1992
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 C318m.

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