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1.
Conducta del consumidor, estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Molero Ayala by
  • Rivera Camino, Jaime
  • Arellano Cueva, Rolando
  • Molero Ayala, Víctor
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish España : ESIC Editorial, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8342 R621c, ...

2.
Predictably irrational l : the hidden forces that shape our decisions = Previsiblemente irracional : las fuerzas ocultas que dan forma a nuestras decisiones / Dan Ariely by
  • Ariely, Dan
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English New York : Harper Torchbooks, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 153.83 A698p.

3.
Neuromarketing y neuroeconomía : código emocional del consumidor / Andrés Cisneros Enriquez by
  • Cisneros Enríquez, Andrés
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : Ecoe, 2013
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.834 C579n, ...

4.
Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by
  • Arellano Cueva, Rolando
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8342 A679c.

5.
Mercadotecnia / Laura Fischer, Jorge Angel Espejo Callado by
  • Fischer, Laura
  • Espejo Callado, Jorge Angel
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 F445m, ...

6.
Mercadotecnia / Herbert F. Holtje; traducción Hortensia Corona de Contin; revisión técnica Cora Ma. Dominguez de Sanchez by
  • Holtje, Herbert F
  • Corona de Contin, Hortensia, tr
  • Dominguez de Sanchez, Cora Ma., rev
Series: Schaum
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 H758m.

7.
Evaluacion de los patrones de comportamiento de los consumidores de alimentos en el Municipio de Ibagué / Lucia Duran Pinilla by
  • Duran Pinilla, Lucia
Material type: Text Text; Format: print ; Audience: General;
Language: esp Ibague : UT
Dissertation note: Trabajo (Producción Intelectual) -- Universidad del Tolima. Facultad de Ingeniería Agronomica, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: PI 700, ...

8.
Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney; traducción Maria del Pilar Carril Villarreal; revisión técnica Jean Pierre Victor Domette Nicolesco by
  • Hawkins, Del I
  • Best, Roger J
  • Carril Villarreal, Maria del Pilar, tr
  • Coney, Kenneth A
  • Domette Nicolesco, Jean Pierre Victor, rev
Edition: 9 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8342 H393c.

9.
Gerencia de la responsabilidad social en las organizaciones de hoy / Geisler Dayani Rojas Forero, Carlos Hernando Ramírez Méndez, John Danna Vélez by
  • Rojas Forero, Geisler Dayani
  • Ramírez Méndez, Carlos Hermando [autor]
  • Vélez, John Danna [autor]
Edition: 1a. Edición
Publication details: Ibagué : Universidad de Ibagué, 2013
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.408 R741g.

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