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21.
Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; revisión técnica Juan Pablo Calderon Davalos, Irma Lopez Espinosa by
  • Zeithaml, Valarie E
Edition: 5 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.809 Z45m, ...

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22.
No cover image available
Evaluacion de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.404 B116e, ...

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23.
No cover image available
Evaluacion de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 5 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.404 B116e, ...

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24.
Evaluacion de proyectos / Gabriel Baca Urbina; revisión técnica Lourdes Arellano Bolio by
  • Baca Urbina, Gabriel
  • Arellano Bolio, Lourdes, rev
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.404 B116e, ...

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25.
Evaluacion de proyectos / Gabriel Baca Urbina; revisión técnica Filiberto Gonzalez Hernandez by
  • Baca Urbina, Gabriel
  • Gonzalez Hernandez, Filiberto, rev
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.404 B116e.

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26.
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Publicidad / William F. Arens, Michael F. Weigold, Christian Arens; revisión técnica Ivonne Raso Arcaute, Jean Domette N.; traducción Claudia Cabrera, Jorge A. Velazquez Arellano by
  • Arens, William F
  • Arens, Christian
  • Domette N., Jean, rev
  • Raso Arcaute, Ivonne, rev
  • Weigold, Michael F
Edition: 11 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 A681p.

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27.
Publicidad y promocion : perspectiva de la comunicación de marketing integral / George A. Belch, Michale A. Belch; trduccion Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales; revisión técnica Jean Domette Nicolesco by
  • Belch, George A
  • Belch, Michale A [ II. Blanco y Correa Magallanes, Jorge Luis, tra. , III. Treviño Rosales, Magda Elizabeth, tra. , IV. Domette Nicolesco, Jean, rev.]
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Mcgraw hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 B427p.

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28.
No cover image available
Marketing internacional / Phillip R. Cateora, Mary C. Gilly, John L. Graham; traducción Luis Hector Esqueda Huerta, Claudia Fuentes Zarate, Roberto Haas Garcia by
  • Cateora R., Phillip
  • Cateora, Phillip R [ II. Gilly, Mary C.]
  • Graham, John L [ IV. Esqueda Huerta, Luis Hector, tra. , V. Fuentes Zarate, Claudia, tra.]
  • Haas Garcia, Roberto, tra
Edition: 14a. ed. ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Mcgraw Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.848 C357m, ...

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29.
Canales de marketing y distribucion comercial : un enfoque de administración de relaciones / Lou E. Pelton, David Strutton, James R. Lumpkin; traducción Maria del Carmen Hano Roa, Joaquin Ramos Santalla, Jose Julian Diaz Diaz; revisión técnica Ivonne Raso Arcuate, Ivan M. Barreiro Diaz; editor Ricardo del Bosque Alayon by
  • Pelton, Lou E
  • Strutton, David [ II. Lumpkin, James R. , III. Hano Roa, Maria del Carmen, tr. , IV. Ramos Santalla, Joaquin, tr. , V. Diaz Diaz, Jose Julian, tr. VI. Raso Arcuate, Ivonne, rev. , VII. Barreiro Diaz,Ivan, rev. , VIII. Lopez Espinosa, Irma, rev. , IX. Del Bosque Alayon, Ricardo, ed.]
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.84 P393c.

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30.
Marketing fundamental / coordinadores Miguel Martin Davila, Jaime Manera Bassa, Enrique Pérez del Campo by
  • Manera Bassa, Jaime, coord
  • Martin Davila, Miguel, coord
  • Perez del Campo, Enrique, coord
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw Hill, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.802 M346.

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31.
No cover image available
Marketing estrategico : enfoque de toma de decisiones / Orville C. Walker ... [et al.]; traducción Enrique Palos Baez by
  • Boyd, Harper W
  • Larreche, Jean Claude
  • Mullins, John
  • Palos Baez, Enrique, tr
  • Walker, Orville C
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2003
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (6)Call number: 658.8 M345, ...

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32.
Mercadotecnia / Herbert F. Holtje; traducción Hortensia Corona de Contin; revisión técnica Cora Ma. Dominguez de Sanchez by
  • Holtje, Herbert F
  • Corona de Contin, Hortensia, tr
  • Dominguez de Sanchez, Cora Ma., rev
Series: Schaum
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 H758m.

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33.
Practica de la franquicia / Enrique Carlos Diez de Castro, Jose luis Galan Gonzalez by
  • Diez de Castro, Enrique Carlos
  • Galan Gonzalez, Jose Luis
Series: Serie McGraw Hill de Management
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw Hill Interamericana de España, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 381.13 D568p.

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34.
Las 22 leyes inmutables del marketing. Violelas a su propio riesgo / Al Ries, Jack Trout; traducción Raul Peralta, Raul Gonzalez del Rio by
  • Ries, Al
  • Gonzalez del Rio, Raul, tr
  • Peralta, Raul, tr
  • Trout, Jack
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1993
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 R559v.

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35.
Marketing de servicios: estrategias para turismo, fiannzas, salud y comunicación / Marcos Henrique Noguera Cobra; traducción Germán Alberto Villamizar; revisión técnica Alberto Narvaez Rozotraduccion Luis O. Rodríguez Acosta; revisión técnica Fernando David Figueroa by
  • Noguera Cobra, Marcos Henrique
  • Narvaez Rozo, Alberto, rev
  • Villamizar, Germán Alberto, tr
  • Zwarg, Flavio Arnaldo
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Santafe de Bogotá : McGraw-Hill Interamericana, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.809 N778m, ...

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36.
Mitos del marketing que estan matando a los negocios. ¡ No siga creyendo en ellos ! / Kevin J. Clancy, Robert S. Shulman; traducción Roberto A. Haas by
  • Clancy, Kevin J
  • Haas, Roberto A., tr
  • Shulman, Robert S
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 C587m, ...

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37.
Introduccion a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega by
  • Fischer de la Vega, Laura
  • Navarro Vega, Alma
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill Interamericana, 1990
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (6)Call number: 658.83 F529i, ...

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38.
Marketing enfoque América Latina / Rolando Arellano Cueva; revisión técnica Jose Luis Robles Ramirez, Jose I. Rojas Mendez by
  • Arellano Cueva, Rolando
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Internacional, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 A679m.

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39.
Gerencia de marketing: estrategia y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Avila de Baron, revisión técnica Gabriel Pérez Cifuentes by
  • Guiltinan, Joseph P
  • Avila de Baron, Cecilia, tr
  • Mandden, Thomas J
  • Paul, Gordon W
  • Perez Cifuentes, Gabriel, rev
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Bogota : McGraw-Hill Internamericana, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 G959g, ...

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40.
Diferenciarse o morir: Como sobrevivir en un entorno competitivo de alto riesgo / Jack Trout, Steve Rivkin; Edicion internacional Raul Peralba, Raul G. del Rio; Editora Maria Victoria Peralba Ruiz by
  • Trout, Jack
  • G. del Rio, Raul., ed
  • Peralba, Raul, ed
  • Rivkin, Steve
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw-Hill Interamericana de España, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.113 T859d.

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