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1.
Más allá del CRM y el marketing relacional : personalización / Javier González Recuenco ...[et al]; prologo de Luis María Huete by
  • Blanco Moreno, Diego
  • Huete, Luis María, prol
  • Salutregui Pacios, Javier
  • Sánchez de Toro, Jeronimo
Edition: 1a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish España : Prentice Hall Hispanoamericana, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.812 P467, ...

2.
Como tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson by
  • Anderson, Dave
Edition: 1a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish España : Díaz de Santos, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.83408 A545c, ...

3.
Marketing estratégico / David W. Cravens, Nigel F. Piercy; traductor Yago Moreno; adaptación y revisión de la edición española Inés Kuster Boluda, José Javier Rivera Alcami, Natalia Vila López by
  • Cravens, David W
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish España : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 C898m.

4.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines by
  • Stanton, William J
  • Etzel, Michael J
  • Ortiz Staines, Manuel [tr]
  • Walker, Bruce J
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 S792f.

5.
Marketing fundamental / coordinadores Miguel Martin Davila, Jaime Manera Bassa, Enrique Pérez del Campo by
  • Manera Bassa, Jaime, coord
  • Martin Davila, Miguel, coord
  • Perez del Campo, Enrique, coord
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw Hill, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.802 M346.

6.
Marketing de servicios: estrategias para turismo, fiannzas, salud y comunicación / Marcos Henrique Noguera Cobra; traducción Germán Alberto Villamizar; revisión técnica Alberto Narvaez Rozotraduccion Luis O. Rodríguez Acosta; revisión técnica Fernando David Figueroa by
  • Noguera Cobra, Marcos Henrique
  • Narvaez Rozo, Alberto, rev
  • Villamizar, Germán Alberto, tr
  • Zwarg, Flavio Arnaldo
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Santafe de Bogotá : McGraw-Hill Interamericana, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.809 N778m, ...

7.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines; revisión técnica de Adriana Carranza Garza ... [et al.] by
  • Stanton, William J
  • Calderon Valencia, Cecilia, rev
  • Carranza Garza, Adriana, rev
  • Etzel, Michael J
  • Garcia Lopez Legorreta, Sara Isabel, rev
  • Ortiz Staines, Manuel, tr
  • Walker, Bruce J
Edition: 3a., 10a., 13a., 14a. ed ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (12)Call number: 658.8 S792f, ...

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