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1.
Identificación y análisis de la percepción del cliente respecto al servicio en las grandes superficies de la ciudad de Ibagué / Mario Samuel Rodríguez Barrero; Mario Enrique Uribe Macias, director by
  • Rodríguez Barrero, Mario Samuel
  • Uribe Macias Mario Enrique dir
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad del Tolima, 2012
Dissertation note: Tesis (Especialista en gerencia de mercadeo). Universidad del Tolima, Facultad de Ciencias
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: T 0936 001.

2.
Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; revisión técnica Juan Pablo Calderon Davalos, Irma Lopez Espinosa by
  • Zeithaml, Valarie E
Edition: 5 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.809 Z45m, ...

3.
Hotel convention sales, services, and operations = Convenciones del hotel ventas, operaciones y servicios / Pat Golden Romero by
  • Romero, Golden Pat
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: English Boston : El Sevier, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.82 R763h, ...

4.
Marketing turistico : una perspectiva desde la planificacion / Roberto Boullon by
  • Boullon, Roberto
Series: Coleccion Temas de Turismo
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Buenos Aires : Librerias Turisticas, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 338.4791 B764ma, ...

5.
Practica de la franquicia / Enrique Carlos Diez de Castro, Jose luis Galan Gonzalez by
  • Diez de Castro, Enrique Carlos
  • Galan Gonzalez, Jose Luis
Series: Serie McGraw Hill de Management
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw Hill Interamericana de España, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 381.13 D568p.

6.
Marketing de servicios: estrategias para turismo, fiannzas, salud y comunicación / Marcos Henrique Noguera Cobra; traducción Germán Alberto Villamizar; revisión técnica Alberto Narvaez Rozotraduccion Luis O. Rodríguez Acosta; revisión técnica Fernando David Figueroa by
  • Noguera Cobra, Marcos Henrique
  • Narvaez Rozo, Alberto, rev
  • Villamizar, Germán Alberto, tr
  • Zwarg, Flavio Arnaldo
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Santafe de Bogotá : McGraw-Hill Interamericana, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.809 N778m, ...

7.
Fundamentos de marketing turistico / Miguel Angel Acerenza by
  • Acerenza, Miguel Angel
Series: Trillas Turismo
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Trillas, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 338.4791 A173f, ...

8.
Comercializacion de productos y servicios turisticos / Isabel Milio Balanza, Monica Cabo Nadal by
  • Milio Balanza, Isabel
  • Cabo Nadal, Monica
Series: Hosteleria Turismo
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : International Thomson Editores, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 338.4791 M661c, ...

9.
La revolución del servicio / Karl Albrecht, traducción Jesus Villamizar Herrera by
  • Albrecht, Karl
  • Villamizar Herrera, Jesus, tr
Material type: Text Text; Format: print ; Audience: General;
Language: esp Bogota : Legis, 1991
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.812 A341r, ...

10.
El servicio invisible : fundamento de un buen servicio al cliente / Humberto Dominguez Collins by
  • Dominguez Collins, Humberto
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Bogota : Ecoe Ediciones, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.812 D671s.

11.
De la calidad de servicio a la fidelidad del cliente / Dolores Seto Pamies by
  • Seto Pamies, Dolores
Series: Libros Profesionales de Empresa
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : Esic, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.812 S495c.

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