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Mercadotecnia / Philip Kotler, Gary Armstrong; traducción Jose Manuel Salazar, Pilar Mascaro Sacristan by
  • Kotler, Philip
  • Armstrong, Gary
  • Mascaro Sacristan, Pilar, tr
  • Salazar, Jose Manuel; tr
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico: Prentice-Hall Hispanoamericana, 1989
Availability: Not available: Biblioteca Central Rafael Parga Cortes: Checked out (2).

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Marketing / Philip Kotler, Gary Armstrong; traducción Lourdes Amador Araujo; revisión técnica y adaptación María de la Luz Eloísa Ascanio Rivera by
  • Kotler, Philip
  • Armstrong, Gary
  • Amador Araujo, Lourdes [traducción]
  • Ascanio Rivera, María de la Luz Eloísa [revisión técnica]
Edition: 16a. Edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: México : Pearson, 2017
Availability: Not available: Biblioteca Central Rafael Parga Cortes: Checked out (1).

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