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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel; traducción Adolfo Deras Quiñones, Enrique Palos Baez by
  • Lamb, Charles W
  • Deras Quiñones, Adolfo, tr
  • Hair, Joseph F
  • McDaniel, Carl
  • Palos Baez, Enrique, tr
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 L218m, ...

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Investigación de Mercados / Carl McDaniel, Jr. y Roger Gates; traducción Enrique C. Mercado González; revisión técnica María de los Ángeles Ramos Solano by
  • McDaniel, Carl [autor]
  • Gates, Roger [autor]
  • Mercado González, Enrique C [traducción]
  • Ramos Solano, María de los Ángeles [revisión]
Edition: 10a. Edición
Publication details: México : Cengage Learning, 2016
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 M478i 10a.Ed..

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