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1.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines by
  • Stanton, William J
  • Etzel, Michael J
  • Ortiz Staines, Manuel [tr]
  • Walker, Bruce J
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 S792f.

2.
Fundamentos de Mercadotecnia / William J. Stanton; Traducción Armando Sanchez Pérez, Leonel Pérez de las Heras, Manuel Posadas Vasquez by
  • Stanton, William J
  • Perez de las Heras, Leonel, tr
  • Posadas Vasquez, Manuel, tr
  • Sanchez Pérez, Armando, tr
Edition: 7 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 1985
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 S792fu.

3.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines; revisión técnica de Adriana Carranza Garza ... [et al.] by
  • Stanton, William J
  • Calderon Valencia, Cecilia, rev
  • Carranza Garza, Adriana, rev
  • Etzel, Michael J
  • Garcia Lopez Legorreta, Sara Isabel, rev
  • Ortiz Staines, Manuel, tr
  • Walker, Bruce J
Edition: 3a., 10a., 13a., 14a. ed ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (12)Call number: 658.8 S792f, ...

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