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	1.	Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas by Fernandez Valiñas, Ricardo Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish México : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 F363m. Place hold Add to cart (remove)
	2.	Fundamentos de mercadotecnia / Ricardo Fernandez Valiñas by Fernandez Valiñas, Ricardo Material type: Text; Format: print ; Audience: General; Language: esp Mexico : Thomson Editores, 2002 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 F363f. Place hold Add to cart (remove)
	3.	Segmentacion de mercados / Ricardo Fernandez Valiñas; editor Lilia Moreno Olvera by Fernandez Valiñas, Ricardo Moreno Olvera, Lilia, ed Edition: 2 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico : International Thomson Editores, 2002 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 F363s, ... Place hold Add to cart (remove)
	4.	Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano / Ricardo Fernandez Valiñas; editor Lilia Moreno Olvera by Fernandez Valiñas, Ricardo Moreno Olvera, Lilia, ed Edition: 3 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico : International Thomson Editores, 2004 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 F363m, ... Place hold Add to cart (remove)

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