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1.
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong; traducción Guadalupe Meza Staines; revisión técnica Marcela Benassini Felix by
  • Kotler, Philip
  • Benassini Felix, Marcela, rev
  • Gary, Armstrong
  • Meza Staines, Guadalupe, tr
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Prentice-Hall, 1998
Availability: Not available: Biblioteca Central Rafael Parga Cortes: Checked out (4).

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2.
Mercadotecnia / Philip Kotler, Gary Armstrong; traducción Jose Manuel Salazar, Pilar Mascaro Sacristan by
  • Kotler, Philip
  • Armstrong, Gary
  • Mascaro Sacristan, Pilar, tr
  • Salazar, Jose Manuel; tr
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico: Prentice-Hall Hispanoamericana, 1989
Availability: Not available: Biblioteca Central Rafael Parga Cortes: Checked out (2).

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