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1.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen; traducción Manuel Ortiz Staines; revisión técnica Roberto Garza Castillon by
  • Czinkota, Michael R
  • Garza Castillon, Roberto, rev
  • Ortiz Staines, Manuel, tr
  • Ronkainen, Ilkka A
Edition: 7 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.848 C998m, ...

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2.
Administracion de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; traducción Manuel Ortiz Staines; revisión técnica Yezmin Lopez Taymani by
  • Czinkota, Michael R
  • Kotabe, Masaaki
  • Lopez Taymani, Yezmin, rev
  • Ortiz Staines, Manuel, tr
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.81 C998a.

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