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1.
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Modelo de participación de mercado para productos de mercado masivo derivado de auditorias en el canal de distribución autoservicios y su importancia en la toma de decisiones gerenciales / Jairo Rodríguez, Eduardo Macana; Jaime Velandia , director by
  • Rodríguez F., Jairo Hernán
  • Macana P., Eduardo Antonio
  • Velandia del Rio , Jaime [dir]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad del Tolima, 1989
Dissertation note: Tesis (Administrador de Empresas). Universidad del Tolima, Facultad de Administración de Empresas
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: T 0401 337.

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2.
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Mercadeo y diseño de la campaña publicitaria del quesillo DELISILLO / Nena Inés Sierra Conde, Liliana Inés Lozano Orozco; Hernando Sánchez Castañeda, director by
  • Sierra Conde, Nena Inés
  • Lozano Orozco, Liliana Inés
  • Sánchez Castañeda , Hernando [dir]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad del Tolima, 1995
Dissertation note: Tesis (Administrador de Empresas). Universidad del Tolima, Facultad de Administración de Empresas
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: T 0401 637.

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3.
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Estudio de factibilidad económica para la comercialización de cajas de cartón nuevas y reutilizadas en la empresa Ecoproyectos de la ciudad de Ibagué / Heydy Marcela Villarreal Marín; Carlos Montealegre, director by
  • Villarreal Marín, Heydy Marcela
  • Montealegre, Carlos [dir]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia : Universidad del Tolima, 2005
Dissertation note: Tesis (Profesional en Lenguas Extranjeras y Negocios Internacionales). Universidad del Tolima. Facultad de Ciencias de la Educación
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: T 0508 003.

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4.
Publicidad / William F. Arens, Michael F. Weigold, Christian Arens; revisión técnica Ivonne Raso Arcaute, Jean Domette N.; traducción Claudia Cabrera, Jorge A. Velázquez Arellano by
  • Arens, William F
  • , Jean, rev
  • Arens, Christian
  • Raso Arcaute, Ivonne, rev
  • Weigold, Michael F
Edition: 11a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 659.1 A681p, ...

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5.
Publicidad : principios y práctica / William Wells, Sandra Moriarty, John Burnett; traducción María Herrero, revisión técnica María de los Angeles Ramos Solano by
  • Wells, William
  • Burnett, John
  • Herrero, María [tr]
  • Moriarty, Sandra
  • Ramos Solano, María de los Angeles, rev
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : Pearson, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 W453p.

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6.
kleppner. Publicidad / J. Thomas Rusell, W. Ronald Lane, Karen Whitehill King; traducción Astrid Mues Zepeda; revisión técnica Ivonne Raso Arcaute, Julio Fuentes, Rosamanda Morales by
  • Russell, Thomas J
  • Fuentes, Julio, rev
  • Morales, Rosamanda, rev
  • Mues Zepeda, Astrid [tr]
  • Raso Arcaute, Ivonne, rev
  • Ronald
  • Whitehill King, Karen
Edition: 16a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : Pearson, 2005
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 R951p.

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7.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; traducción María del Pilar Carril Villarreal; revisión técnica María de los Ángeles Ramos, Moisés Cielak by
  • Clow, Kenneth E
  • Baack, Donald
  • Carril Villarreal, María del Pilar [tr]
  • Cielak, Moisés, rev
  • Ramos, María de los Ángeles, rev
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : Pearson, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 C648p.

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8.
Evaluación de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2013
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.404 B116e.

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9.
Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas by
  • Fernandez Valiñas, Ricardo
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 F363m.

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10.
Bueno, bonito y barato : las frases que movieron las cajas registradoras del siglo veinte en Colombia / José María Raventós by
  • Raventós Rabinat, José María
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Colombia Creatividad mediterranea
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 R254b.

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11.
El libro negro de las marcas : el lado oscuro de las empresas globales / Klaus Werner, Hans Weiss; traducción Mariano Grynspan, Alejandra Obermeier by
  • Werner, Klaus
  • Grynszpan, Mariano [tr]
  • Obermeier, Alejandra [tr]
  • Weiss, Hans
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish México : Sudamericana, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.827 W492L.

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12.
Marketing research = Investigación de mercados / David A. Aaker, V. Kumar, George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Estados Unidos de América : John Wiley & Son, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 A111m.

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13.
Marketing strategy and uncertainty = Estrategia de comercialización y la incertidumbre / Sharan Jagpal by
  • Jagpal, Sharan
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English New York : Oxford University Press, 1999
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.802 J24m.

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14.
No cover image available
Evaluacion de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2010
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.404 B116e, ...

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15.
No cover image available
Evaluacion de proyectos / Gabriel Baca Urbina by
  • Baca Urbina, Gabriel
Edition: 5 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.404 B116e, ...

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16.
Evaluacion de proyectos / Gabriel Baca Urbina; revisión técnica Lourdes Arellano Bolio by
  • Baca Urbina, Gabriel
  • Arellano Bolio, Lourdes, rev
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.404 B116e, ...

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17.
Evaluacion de proyectos / Gabriel Baca Urbina; revisión técnica Filiberto Gonzalez Hernandez by
  • Baca Urbina, Gabriel
  • Gonzalez Hernandez, Filiberto, rev
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.404 B116e.

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18.
No cover image available
Publicidad / William F. Arens, Michael F. Weigold, Christian Arens; revisión técnica Ivonne Raso Arcaute, Jean Domette N.; traducción Claudia Cabrera, Jorge A. Velazquez Arellano by
  • Arens, William F
  • Arens, Christian
  • Domette N., Jean, rev
  • Raso Arcaute, Ivonne, rev
  • Weigold, Michael F
Edition: 11 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 659.1 A681p.

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19.
Segmentacion de mercados / Ricardo Fernandez Valiñas; editor Lilia Moreno Olvera by
  • Fernandez Valiñas, Ricardo
  • Moreno Olvera, Lilia, ed
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 F363s, ...

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20.
No cover image available
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel; traducción Adolfo Deras Quiñones, Enrique Palos Baez by
  • Lamb, Charles W
  • Deras Quiñones, Adolfo, tr
  • Hair, Joseph F
  • McDaniel, Carl
  • Palos Baez, Enrique, tr
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2002
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 L218m, ...

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