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1.
Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney; traducción Maria del Pilar Carril Villarreal; revisión técnica Jean Pierre Victor Domette Nicolesco by
  • Hawkins, Del I
  • Best, Roger J
  • Carril Villarreal, Maria del Pilar, tr
  • Coney, Kenneth A
  • Domette Nicolesco, Jean Pierre Victor, rev
Edition: 9 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8342 H393c.

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2.
La organizacion horizontal : la forma que transformara radicalmente el desempeño de las organizaciones del siglo XXI / Frank Ostroff; traducción Maria del Pilar Carril Villarreal, Esperanza Issa Gonzalez; revisión técnica Noe Urzua Bustamante by
  • Ostroff, Frank
  • Carril Villarreal, Maria del Pilar, tr
  • Issa Gonzalez, Esperanza, tr
  • Urzua Bustamante, Noe, rev
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Oxford University Press, 1999
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658 O85o.

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