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1.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Ávila de Barón; revisión técnica Gabriel Pérez Cifuentes by
  • Guiltinan, Joseph P
  • Ávila de Barón, Cecilia [tr]
  • Mandden, Thomas J
  • Paul, Gordon W
  • Pérez Cifuentes, Gabriel, rev
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Bogotá : McGraw-Hill, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 G962g.

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2.
Gerencia de marketing: estrategia y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Avila de Baron, revisión técnica Gabriel Pérez Cifuentes by
  • Guiltinan, Joseph P
  • Avila de Baron, Cecilia, tr
  • Mandden, Thomas J
  • Paul, Gordon W
  • Perez Cifuentes, Gabriel, rev
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Bogota : McGraw-Hill Internamericana, 1998
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 G959g, ...

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