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Global marketing management = Administración de mercadeo global / Masaaki Kotabe, Kristiaan Helsen by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English New York : John Wiley & Son, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 K87g.

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2.
Administracion de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; traducción Manuel Ortiz Staines; revisión técnica Yezmin Lopez Taymani by
  • Czinkota, Michael R
  • Kotabe, Masaaki
  • Lopez Taymani, Yezmin, rev
  • Ortiz Staines, Manuel, tr
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : International Thomson Editores, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.81 C998a.

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