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1.
Marketing estrategico / Jean Jacques Lambin; traducción Salvador Miquel, Antonio Carlos Cuenca; revisión técnica Jaime Rivera, Nora Lado by
  • Lambin, Jean-Jacques
  • Cuenca, Antonio Carlos, tr
  • Lado, Nora, rev.
  • Miquel, Salvador, tr
  • Rivera, Jaime, rev
Edition: 3 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Barcelona : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.8 L224m, ...

2.
Direccion de marketing : gestion estrategica y operativa del mercado / Jean Jacques Lambin, Carlo Gallucci, Carlos Sicurello by
  • Lambin, Jean Jacques
  • Gallucci, Carlo
  • Sicurello, Carlos
Edition: 2 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2008
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 L224m.

3.
Marketing estrategico / Jean-Jacques Lambin; traducción Alejando Molla Descals, Salvador Miquel Peris by
  • Lambin, Jean-Jacques
  • Miquel Peris, Salvador, tr
  • Molla Descals, Alejandro
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 L224m.

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