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1.
Marketing research = Investigación de mercados / David A. Aaker, V. Kumar, George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Estados Unidos de América : John Wiley & Son, 2000
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 A111m.

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2.
Strategic market management = Gerencia estrategica de mercadeo / David A. Aaker by
  • Aaker, David A
Edition: 7 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: English New Jersey : John Wiley, 2005
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 A111s.

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3.
Investigacion de mercados / David A. Aaker, V. Kumar, George S. Day; traducción Fernando Roberto Pérez Vazquez; revisión técnica Cesar Javier Sepulveda Martinez by
  • Aaker, David A
  • Day, George S
  • Kumar, V
  • Perez Vasquez, Fernando Roberto, tr
  • Sepulveda Martinez, Cesar Javier, rev
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Limusa, Grupo Noriega Editores, 2006
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.83 A111i, ...

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