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	21.	Gerencia de marketing: estrategia y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción Cecilia Avila de Baron, revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P Avila de Baron, Cecilia, tr Mandden, Thomas J Paul, Gordon W Perez Cifuentes, Gabriel, rev Edition: 6 ed. Material type: Text; Format: print ; Audience: General; Language: esp Bogota : McGraw-Hill Internamericana, 1998 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 G959g, ... Place hold Add to cart (remove)
	22.	Direccion de mercadotecnia : analisis, planeacion y control / Philip Kotler; traducción R. Quijano by Kotler, Philip Quijano, R., tr Material type: Text; Format: print ; Audience: General; Language: esp Mexico : Diana S. A, 1985 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 K66d, ... Lists: Planeación Estrategica. Place hold Add to cart (remove)
	23.	Manual de Mercadotecnia / William M. Pride, O.C. Ferrell; Traducción C.P. Julio Coro Pando by Pride, William M Coro Pando, C.P. Julio, tr Ferrell, O. C Edition: 2 ed. Material type: Text; Format: print ; Audience: General; Language: esp Santafe de Bogotá : Interamericana, 1986 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 P946m, ... Place hold Add to cart (remove)
	24.	Mercadotecnia de servicios / Christopher H. Lovelock; Traducción Guadalupe Meza Staines; revisión técnica Isaac Dorfsman F by Lovelock, Christopher H Dorfsman E. Isaac, rev Meza Staines, Guadalupe; tr Edition: 3 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico: Prentice-Hall Interamericana, 1997 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 L898m, ... Place hold Add to cart (remove)
	25.	Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano / Ricardo Fernandez Valiñas; editor Lilia Moreno Olvera by Fernandez Valiñas, Ricardo Moreno Olvera, Lilia, ed Edition: 3 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico : International Thomson Editores, 2004 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 F363m, ... Place hold Add to cart (remove)
	26.	No cover image available Principios de mercadotecnia / Raybur D. Tousley, Fred E. Clark; traducción Roberto Cantuarias by Tousley, Rayburn Cantuarias, Roberto, tr Clark, Fred E Material type: Text; Format: print ; Audience: General; Language: esp Mexico : Hispano-americana, 1967 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 T734p. Place hold Add to cart (remove)
	27.	Analisis de mercados : Tecnicas cuantitativas / Ronald E. Frank, Alfred A. Kuehn, William F. Massy; Traducción Lionel Dignowity by Frank, Ronald E Dignowity Lionel, tr Kuehn, Alfred A Massy, William F Edition: 0 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico : Trillas, 1982 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.83 F828a, ... Place hold Add to cart (remove)
	28.	Guia de mercado para el administrador de agronegocios / Guillermo Gerra Espinel, Alfredo Aguilar Valdes by Guerra Espinel, Guillermo Aguilar Valdes, Alfredo Series: Caniem ; 121 Material type: Text; Format: print ; Audience: General; Language: esp Mexico : Limusa, 2003 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.1 G378g. Place hold Add to cart (remove)
	29.	Administracion de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; traducción Manuel Ortiz Staines; revisión técnica Yezmin Lopez Taymani by Czinkota, Michael R Kotabe, Masaaki Lopez Taymani, Yezmin, rev Ortiz Staines, Manuel, tr Edition: 2 ed. Material type: Text; Format: print ; Audience: General; Language: esp Mexico : International Thomson Editores, 2001 Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.81 C998a. Place hold Add to cart (remove)

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