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101.
Administracion de Programas de Ventas / Benson P. Shapiro; Traducción Manuel Fernandez Madariaga by
  • Shapiro, Benson P
  • Fernandez Madariaga, Manuel, tr
Edition: 0 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Diana S. A, 1981
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.81 S529a.

102.
La guerra de la mercadotecnia / Al Ries, Jack Trout; traducción Maria Teresa Saldivar by
  • Ries, Al
  • Saldivar, Maria Teresa, tr
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 R559p, ...

103.
La Gerencia de Ventas: El desarrollo de los recursos humanos / Walter G. Reethof by
  • Reethof, Walter G
Edition: 0 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Cincinnati : South-Western Publishing Co, 1981
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.81 R328g, ...

104.
Marketing estrategico / Jean-Jacques Lambin; traducción Alejando Molla Descals, Salvador Miquel Peris by
  • Lambin, Jean-Jacques
  • Miquel Peris, Salvador, tr
  • Molla Descals, Alejandro
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 L224m.

105.
Inversiones / Robert W. Kolb; colaborador en la traducción Julio Coro Pando; revisión Luis Porragas Ruiz by
  • Kolb, Robert W
  • Coro Pando, Julio, tr
  • Porragas Ruiz, Luis, rev
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Limusa, 1997
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 332.6 K81i.

106.
Marketing internacional / Philip R. Cateora, John L. Graham; traducción Celia Ascencio Lara, Maria Isabel Pérez de Lara Choy, Susana Panton Becerril; revisión técnica Romulo Sanchez Rodríguez, Boris Diner by
  • Cateora, Philip R
  • Ascencia Lara, Celia, tr
  • Graham, John L
  • Perez de Lara Choy, Maria Isabel
  • Ponton Becerril, Susana
  • Sanchez Rodríguez, Romulo, rev
Edition: 10 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.848 C357m, ...

107.
Marketing internacional / Juan B. Garcia-Sordo by
  • Garcia-Sordo, Juan B
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw Hill Interamericana Editores, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.848 G216m, ...

108.
Mercadotecnica : mercadeo para los negocios de paises de habla española / William Wachs by
  • Wachs, William
Edition: 6 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Herrero Hermanos, 1971
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 W114m.

109.
Elementos de comercializacion de los mercados sobre ruedas / Universidad by
  • Rodriguez-Barrio, J. Enrique
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Trillas, 1972
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 U58e.

110.
Principios de mercadotecnia / Raybur D. Tousley, Fred E. Clark; traducción Roberto Cantuarias by
  • Tousley, Rayburn
  • Cantuarias, Roberto, tr
  • Clark, Fred E
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Hispano-americana, 1967
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.83 T734p.

111.
Mercadotecnia : un enfoque integrador / Weldon Taylor, Roy T. Shaw by
  • Taylor, Weldon J
  • Shaw, Roy T
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Trillas, 1973
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.83 T247m, ...

112.
Marketing internacional: contenido y estrategias para lograr la excelencia / Jose Maria Moreno by
  • Moreno, Jose Maria
Material type: Text Text; Format: print ; Audience: General;
Language: esp Buenos Aires : Macchi, 1991
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.809 M835m.

113.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines; revisión técnica de Adriana Carranza Garza ... [et al.] by
  • Stanton, William J
  • Calderon Valencia, Cecilia, rev
  • Carranza Garza, Adriana, rev
  • Etzel, Michael J
  • Garcia Lopez Legorreta, Sara Isabel, rev
  • Ortiz Staines, Manuel, tr
  • Walker, Bruce J
Edition: 3a., 10a., 13a., 14a. ed ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : McGraw-Hill Interamericana, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (12)Call number: 658.8 S792f, ...

114.
Mercadeo corporativo : el servicio al cliente interno, equipos de mejoramiento continuo / Humberto Serna Gomez by
  • Serna Gomez, Humberto
Series: Coleccion Manuales Prácticos para Gerentes
Material type: Text Text; Format: print ; Audience: General;
Language: esp Santafe de Bogotá : Legis, 1992
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 S486m.

115.
Tacticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson; traducción Adriana de Hassan by
  • Levinson, Jay Conrad
  • Hassan, Adriana de, tr
Edition: 1 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: esp Buenos Aires : Norma, 1990
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 L665t, ...

116.
Mercadotecnia aplicada / Philip Kotler by
  • Kotler, Philip
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Interamericana, 1971
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 K87me, ...

117.
Marketing / G. B. Giles by
  • Giles, G. B
Series: Biblioteca para Dirección de Empresas
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : Edaf, 1983
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (3)Call number: 658.8 G472m, ...

118.
Principios de mercadeo / Alberto Cespedes Saenz by
  • Cespedes Saenz, Alberto
Material type: Text Text; Format: print ; Audience: General;
Language: esp Santafe de Bogotá : Presencia, Eco Ediciones, 1992
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 C422p.

119.
Sistemas de informacion de mercadotecnia / Kimbal P. Marshall; contribucion de Roger A. Pick; traducción Enrique Enrique Mercado; revisión técnica Carlos Mondragon Lievana by
  • Marshall, Kimbal P
  • Mercado, Enrique Enrique, tr
  • Mondragon Lievana, Carlos, rev
  • Pick, Roger A
Material type: Text Text; Format: print ; Audience: General;
Language: esp Mexico : Thomson, 1999
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 M315s.

120.
coordinador Manuel Alfaro Faus; colaboradores Manel Armengol Jornet ... [et al.] by
  • Temas clave en marketing relacional
  • Armegol Jornet, Manel
  • Bellido Andujar, Cristina
  • Busquets Carretero, Xavier
  • Faus Alfaro, Manuel
Material type: Text Text; Format: print ; Audience: General;
Language: esp Madrid : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 T278, ...

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