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101.
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102.
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103.
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104.
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105.
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106.
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Marketing internacional / Philip R. Cateora, John L. Graham; traducción Celia Ascencio Lara, Maria Isabel Pérez de Lara Choy, Susana Panton Becerril; revisión técnica Romulo Sanchez Rodríguez, Boris Diner by
- Cateora, Philip R
- Ascencia Lara, Celia, tr
- Graham, John L
- Perez de Lara Choy, Maria Isabel
- Ponton Becerril, Susana
- Sanchez Rodríguez, Romulo, rev
Edition: 10 ed.
Material type: Text; Format:
print
; Audience:
General;
Language: esp Mexico : McGraw-Hill, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.848 C357m, ...
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107.
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Marketing internacional / Juan B. Garcia-Sordo by
Material type: Text; Format:
print
; Audience:
General;
Language: esp Mexico : McGraw Hill Interamericana Editores, 2001
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (4)Call number: 658.848 G216m, ...
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108.
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109.
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110.
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111.
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112.
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113.
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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines; revisión técnica de Adriana Carranza Garza ... [et al.] by
- Stanton, William J
- Calderon Valencia, Cecilia, rev
- Carranza Garza, Adriana, rev
- Etzel, Michael J
- Garcia Lopez Legorreta, Sara Isabel, rev
- Ortiz Staines, Manuel, tr
- Walker, Bruce J
Edition: 3a., 10a., 13a., 14a. ed ed.
Material type: Text; Format:
print
; Audience:
General;
Language: esp Mexico : McGraw-Hill Interamericana, 2007
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (12)Call number: 658.8 S792f, ...
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114.
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115.
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116.
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Mercadotecnia aplicada / Philip Kotler by
Material type: Text; Format:
print
; Audience:
General;
Language: esp Mexico : Interamericana, 1971
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 K87me, ...
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117.
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118.
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Principios de mercadeo / Alberto Cespedes Saenz by
Material type: Text; Format:
print
; Audience:
General;
Language: esp Santafe de Bogotá : Presencia, Eco Ediciones, 1992
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (1)Call number: 658.8 C422p.
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119.
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120.
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coordinador Manuel Alfaro Faus; colaboradores Manel Armengol Jornet ... [et al.] by
- Temas clave en marketing relacional
- Armegol Jornet, Manel
- Bellido Andujar, Cristina
- Busquets Carretero, Xavier
- Faus Alfaro, Manuel
Material type: Text; Format:
print
; Audience:
General;
Language: esp Madrid : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca Central Rafael Parga Cortes (2)Call number: 658.8 T278, ...
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