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Administracion de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; traducción Manuel Ortiz Staines; revisión técnica Yezmin Lopez Taymani
Material type:
TextLanguage: esp Mexico : International Thomson Editores, 2001Edition: 2 edDescription: 600 p. : ilISBN: - 9706860452
- 658.81 C998a
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Biblioteca Central Rafael Parga Cortes Colección general | Generalidades | 658.81 C998a (Browse shelf(Opens below)) | Ej. 1 | Available | 052595 |
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| 658.809664 R696g Gestion comercial de la empresa agr | 658.81 A721p Prevision y accion comercial / Anto | 658.81 B276v Ventas y Supervision / Leopoldo Bar | 658.81 C998a Administracion de la mercadotecnia / | 658.81 D115m Manual del director comercial / | 658.81 G895m Manual del gerente de ventas / | 658.81 H464d Desarrollo y Ejecucion de Estrategi |
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Con información de ANA01, completado con ANA02
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