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Mercadotecnia /

Kotler, Philip

Mercadotecnia / Philip Kotler, Gary Armstrong; traducción Jose Manuel Salazar, Pilar Mascaro Sacristan - 6 ed. - 875 p. : il.

Solicitar en biblioteca ECONOMIA

ISBN: 9688805904

LCCN: TIPO-2

Subjects--Topical Terms:
ADMINISTRACION INDUSTRIAL
CONSUMO (ECONOMIA)
MERCADEO - TOMA DE DECISIONES

Dewey Class. No.: 658.8 / K87mer

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