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Comportamiento del consumidor y estrategia de marketing /

Peter, J. Paul

Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson; traducción Jorge Luis Blanco, Correa Magallanes, revisión técnica Yazmín López Taymani, Jean Domette Nicolesco - 7a. ed. - xxiii, 578 p. : il. il.

ISBN: 9701056329

LCCN: 18

Subjects--Topical Terms:
Mercadeo
Psicología del consumidor

Dewey Class. No.: 658.8342 / P478c

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