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Dirección de marketing /

Kotler, Philip

Dirección de marketing / Philip Kotler, Kevin Lane Keller; traducción Clara E. Rivera; revisión técnica Diana Dávila Ruíz … [et al.] - 22a ed. - xxxix

ISBN: 9702607639

LCCN: 19

Subjects--Topical Terms:
Administración de empresas
Competencia económica
Estrategias de mercadeo
Mercadeo --Toma de decisiones

Dewey Class. No.: 658.8 / K87d

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