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Mercadotecnia. Conceptos y aplicaciones /

Schewe, Charles D.

Mercadotecnia. Conceptos y aplicaciones / Charles D. Schewe, Reuben M. Smith; Traducción Hortensia Corona de Contin - 0 ed. - 724 p. : il.

ISBN: 9684512791

LCCN: TIPO-2

Subjects--Topical Terms:
Administracion de la Producción
Mercadeo
Toma de Decisiones

Dewey Class. No.: 658.809 / S328m

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