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Fundamentos de mercadotecnia /

Kotler, Philip

Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong; traducción Guadalupe Meza Staines; revisión técnica Marcela Benassini Felix - 4 ed. - 697 p. : il., mapas

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ISBN: 9688809489

LCCN: TIPO-2

Subjects--Topical Terms:
Administracion industrial
Mercadeo
Toma de decisiones

Dewey Class. No.: 658.8 / K87f

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