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Investigacion de mercados : un enfoque practico /

Malhotra, Naresh K.

Investigacion de mercados : un enfoque practico / Naresh K. Malhorta; traducción Verania de Parres Cardenas; revisión técnica Marcela Benassini Felix - 2 ed. - 890 p. : il.

Solicitar en Biblioteca ECONOMIA

ISBN: 968880844X

LCCN: TIPO-2

Subjects--Topical Terms:
Mercadeo - Investigaciones

Dewey Class. No.: 658.83 / M249i

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