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Administracion del producto /

Lehmann, Donald R.

Administracion del producto / Donald R. Lehmann, Russell S. Winer; revisión técnica Diana Davila R - 4 ed. - 502 p.

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ISBN: 13: 9789701062487

LCCN: TIPO-2

Subjects--Topical Terms:
Administracion de mercadeo
Administracion de productos

Dewey Class. No.: 658.566 / L523a

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