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Arens, William F.

Publicidad / William F. Arens, Michael F. Weigold, Christian Arens; revisión técnica Ivonne Raso Arcaute, Jean Domette N.; traducción Claudia Cabrera, Jorge A. Velazquez Arellano - 11 ed. - 714 p.

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ISBN: 13: 9789701066683

LCCN: TIPO-2

Subjects--Topical Terms:
Administracion de la publicidad
Analisis de mercadeo
Publicidad - Historia

Dewey Class. No.: 659.1 / A681p

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