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Direccion de marketing : gestion estrategica y operativa del mercado /

Lambin, Jean Jacques

Direccion de marketing : gestion estrategica y operativa del mercado / Jean Jacques Lambin, Carlo Gallucci, Carlos Sicurello - 2 ed. - 596 p. : il.

ISBN: 9789701067109

LCCN: TIPO-2

Subjects--Topical Terms:
Competitividad
Distribucion (Teoría económica)
Mercadeo

Dewey Class. No.: 658.8 / L224m

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